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Sportista: More than just a store
- Updated: 11 July 2018

Sports is about teamwork. Sometimes you have to go in search of the best teammates and at other times they’ve been with you all along.
That’s what the owners of Grand Cayman’s newest sports store have found. Siblings Josephine, Naoki, and Emelina Montoya recently opened the doors to Sportista, located on the Crescent in Camana Bay, offering quality apparel, footwear and accessories to people who are serious about their sport.
Catering to running, football and gym/fitness enthusiasts, the store is for those who want to immerse themselves in a fitness lifestyle. The Montoyas utilise imagery and technology to create an experience that makes shopping both unique and fun, an idea that came after visiting NikeTown in London.
“As a family, we are excited about introducing the new concept of experiential retail to Cayman. Our vision is to combine our energy, knowledge and love for health and fitness to help beginners or serious fitness buffs and athletes enhance their performance as well as their enjoyment of what they do,” said Josephine Montoya, Sportista Store Manager.
Added to the shopping experience, Sportista customers will have interactive and educational opportunities to learn more about the store’s products and sport-related services by way of ‘Ask the Expert’ clinics offered throughout the year. The owners have partnered with a number of local organisations, businesses and individuals to help enhance the experience, including Physiotherapist Kristina Maxwell of Align, Athletic Performance Specialist Glenn Duran Jr. from EDGE Athletics and triathlon trainer Patrick Harfield.
Sportista is the sister store of Futbolista World which specialises in authentic high-quality football merchandise and fan gear, which was also the sponsor of our initial Cayman Sports Buzz Footballer of the Week starting for the 2016/17 season.
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